Jet has used a variety of new media and web tools to publicize, inform and market products and services.

Unlike traditional media and advertising, new media focuses on the individual. New media acts as a referral system, making targeted efforts vital in finding the most influential individuals and communities. Each community has its own culture and one must test the waters before jumping in and souring potential relationships.

Having work experience and degrees in both new media (aspects) and public relations, Jet uses best practices and theory to approach audiences. Unlike other social media users, Jet's background is specifically dedicated to utilizing tools for businesses, rather than purely social reasons.

The constantly changing nature of the web, mixed with confidentiality agreements prevent a full listing of Jet's work in new media; however, some of her successes include: